It was in 1918 that Achilles de Brito and his brother Affonso de Brito created, in the city of Porto, their company of soaps and other perfumery articles, Ach. Brito.
The Brito family's journey in the world of fragrances began several years earlier, with the collaboration of Achilles de Brito at Claus & Schweder, initially as an accountant and years later, in 1908, as a partner of the company (Claus & Schweder was the first Portuguese factory of soaps and perfumes, also founded in Porto).
Due to the First World War and the German nationality of the founders, Achilles de Brito was involved in the nationalization process of Claus & Schweder, which would eventually be sold. In 1917 Achilles de Brito left the company definitively and it was then that, in 1918, the Brito brothers decided to found Ach. Brito.
Achilles de Brito, founder of Ach. Brito
With solid knowledge acquired during his time at Claus & Schweder and with an entrepreneurial vision, Achilles de Brito started Ach's journey. Brito took firm steps and in 1925 acquired Claus & Schweder, thus continuing Ach's current luxury brand. Brito, Claus Porto.
Brito brothers with perfumer Willy Thessen
In the early years of the company, several successful products were launched, some of which continue to be commercialized until today, such as the Luxury-Bath brand registered in 1927, the Patti and Lavanda brands both registered in 1929, the Triple Alfazema brand registered in 1932, the Musgo brand registered in 1939, among several others.
Ach.Brito old labels and posters
Innovative from the beginning, Ach. Brito from an early age stood out for the quality of his formulas and the beauty and visual detail of his packaging. The labels were originally painted by hand, which gave them an even more special character, distinguishing them clearly in the world of perfumery.
Old label originally painted by hand
The slogan used in that period, "It is not better to manufacture nor is it Good!", Demonstrates the success of the company, which, over the years, has gained notoriety and collected national and international awards. This recognition led the company to create its own lithography in 1953, starting not only to produce packaging for its brands but also labels for other well-known companies such as Tabaqueira, Sandman, Real Companhia Velha, Porto Calem, among several others.
With the creation of the lithography, the production process is entirely carried out at Ach's facilities. Gravel: from the manufacture, to the labeling, to the packaging of the products.
Old Ach.Brito factory building
With the emergence of modern distribution in the 1980s, Ach's market was strangled. Brito and the company went through a particularly difficult time. In 1994 the great-grandchildren of Achilles de Brito, the brothers Aquiles and Sónia Brito, decided to acquire the whole of society and started a deep restructuring in order to keep up with the demands of the market. The strategy was redefined, the product portfolio reorganized and the brands repositioned.
With the new strategy, the Ach brand. Brito is now destined especially for the domestic market, adding several brands, such as Lavanda, Patti, Luxo-Banho, among others. To stand out from the competition and from large multinationals, the company preserves the production process according to traditional methods, continues to develop quality formulas created from the best raw materials and maintains care and rigor with the aesthetics of packaging . Quality is placed at the expense of quantity.
Since then, Ach. Brito recovered the prestige and vigor of other times and conquered his space not only in the national market but also across borders.
Ach.Brito's current facilities
Videos about Ach. Brito
See here an interview from Porto Canal to Ach. Brito.
And here is a report from the program 'Images of Brand' - SIC Notícias
Ach Brito in Brand Images (Oct.2016)
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