SINCE 1911 TAKING CARE OF YOU
NIVEA BRAND: As one of the leading companies in the skin care segment - with over 130 years of experience - our products always satisfy the needs of our consumers, who place great trust in our company. Find out more about us here.
A CREAM WITH HISTORY: You will find NIVEA in almost all Portuguese houses. Here you can discover more interesting facts about the history of the brand and the origin of the name NIVEA. Go to NIVEA Creme story
NIVEA MOVIES TO FALL IN LOVE: NIVEA - for the whole family. Do you already know our videos? Here you can watch some of our best videos whenever you want. Go to NIVEA videos
SUSTAINABILITY NIVEA: Trust and quality - these are our most important values. Therefore, sustainability plays an important role for NIVEA. Find out here what we are doing in this regard. More about sustainability
CAREER AT BEIERSDORF: Make our goals your future: if you have talent, passion and entrepreneurial spirit, join us! More about careers at Beiersdorf
100 YEARS OF NIVEA
DIFFERENT TYPES OF SKIN. DIFFERENT NEEDS.
Over a hundred years ago, we invented modern skin care with NIVEA Creme. Today, millions of people around the world, with different skin types, trust the NIVEA brand. It is for this reason that our researchers work hard with the individuality of human skin and the different needs of care according to culture, sex and age. Following this approach, in the past few decades we have developed numerous innovative skin care products - from deodorants to sun protection products. We collaborate with more than 50 institutions worldwide to ensure that our products are suitable for your skin. At our headquarters in Hamburg, we have even created our own laboratory for Asia and Latin America, where we carry out investigations aimed specifically at skin types and weather conditions characteristic of these regions. We do this so that one day everyone in the world can put their trust in NIVEA products.
100 YEARS OF MEMORIES IN A CAN: THE FIRST NIVEA CREME CAN, 1911
IT ALL BEGAN WITH “NIX”
Before the NIVEA Creme success story could begin, something completely different had to be invented - Eucerit. Eucerit acts as an emulsifier and combines oil and water in an extremely fine and stable mixture. Fortunately, Dr. Isaac Lifschütz had developed this completely new emulsifier in 1911. Dermatologist Professor Paul Gerson Unna valued Dr. Lifschütz's expertise in this area and introduced it to Dr. Oscar Troplowitz, a pharmacist and co-founder of Beiersdorf. The latter immediately recognized that the oil-in-water emulsion would be the perfect base for a cosmetic skin cream. All they needed now was a name. And to find it, Dr. Troplowitz just had to look at the cream itself. Once the emulsion was completed, it was snow white. The name NIVEA derives from the Latin words "nix, nivis" and means "snow". For this reason, the literal translation of NIVEA is "white snow".
NIVEA WINS WORLD POPULARITY
The chemist Dr. Isaac Lifschütz invents the emulsifier “Eucerit”, which has the ability to produce a stable mixture of water and oil. Pharmacist and entrepreneur Dr. Oscar Troplowitz recognizes its potential and, together with dermatologist Prof. Paul Gerson Unna, develops the “mother of all creams” - NIVEA. And after its success, the range expands - talcum powder, soap and hair milk. Keeping the spirit of the three researchers, more than 500 employees today work with us in the research and development department. Over the years, our commitment and dedication have led us to many advances in skin care that today are taken for granted.
SKIN CARE HAS A NAME
DR. OSCAR TROPLOWITZ: Co-founder of the company; PROF. PAUL GERSON UNNA: Dermatologist and consultant at Beiersdorf; PAUL C. BEIERSDORF: Founder of the company around 1885; RESEARCH LABORATORY TEAM IN 1914: Beiersdorf Research Laboratory in 1914
EUCERIN PATENT CERTIFICATE
Dr. Isaac Lifschütz patent certificate for Eucerin
Ocean liners and early seaplanes connect countries and continents, making long distance travel easier and enabling expansion into international markets. The newly founded Beiersdorf takes advantage of this opportunity: just three years after its launch, it is possible to find NIVEA Creme on all continents. By this time, 42 percent of its sales are generated abroad. Due to its stable formula, NIVEA Creme can withstand long trips and different climatic zones. Today, NIVEA is available in more than 200 countries around the world.
FROM HAMBURG TO THE WORLD: NIVEA Creme has been available on all continents since 1914. Now, in addition to its production in Hamburg, it is also being produced in Buenos Aires, Copenhagen, Mexico, Moscow, New York, Paris and Sydney.
NIVEA's mission is to develop products tailored to the skin care needs of people from different countries, long before this became a rule. This is a 1970 NIVEA advertising poster for Arab countries.
Most people in the countries where NIVEA products are sold believe that NIVEA is a local brand, which is probably the best compliment that fans can give. This is a 1969 NIVEA advertising poster in Morocco.
1924: It is not just modern women in their 20s and 30s who characterize the era - the man of the world has a mustache. NIVEA recognizes the need for care for male facial skin before and after shaving and, therefore, your shaving soap becomes the first product specially developed for men. Sport and leisure activities are increasingly popular in our society. Aristocratic pallor is replaced by a desire for vitality and a light tan. Coincidentally, Beiersdorf's Advertising Director, Juan Gregorio Clausen, discovers three happy, bold and young brothers. In 1924, the NIVEA Boys become the new stars of NIVEA advertising. At the same time, a new design concept is launched: NIVEA appears for the first time in its famous blue can - an icon of the NIVEA brand to this day.
THE FIRST BOYBAND
1925 - GIRLS NIVEA: Even though television entertainment programs like “Idols”, “Britain's Got Talent” or “Germany's Next Top Model” are common today, this kind of talent contests did not exist in 1925. So when NIVEA placed an ad in a Berlin newspaper announcing the national demand for three NIVEA Girls, which generated great enthusiasm in the public. Especially since NIVEA was not looking for glamorous models, but ordinary girls: “We are not looking for great beauties, glamorous girls dressed for a gala, but charming girls with a healthy, natural and fresh look.” A young mother, Mrs Fröhlich of Flensburg, in northern Germany, saw the advertisement and decided that her three daughters, Margot, Elfriede and Hertha, would be perfect. When the father heard about the plan, he made it very clear that he did not want his daughters to be “ad girls” - so the mother presented their candidacy without telling him. It was fortunate for the girls that she did, as the Fröhlich sisters ended up defeating more than 1,000 other girls and won the contest. And the family didn't even know NIVEA, as they had just arrived in Germany from Samoa, where NIVEA products were not sold. The proud Mr. Fröhlich ended up accepting the idea of ??his daughters becoming NIVEA Girls and they were the stars of the new ads. And, just like the NIVEA Boys before them, shortly afterwards the Fröhlich sisters were met with joyful shouts of "Hello, NIVEA!" wherever they went.
CLASSIC ANNOUNCEMENTS UNTIL 1949: THE BEGINNING OF THE CREAM - ONE OF THE FIRST NIVEA CREAM AND SOAP ADS OF 1911/1912
NIVEA POSTER BY GRAPHIC ARTIST HANS RUDI ERDT, CIRCA 1912
NIVEA BECOMES A PIONEER IN SUN PROTECTION
The 1950s are rejoicing due to the recovery of vitality, optimism and dynamism. With the growing prosperity more and more people are able to travel. Having your own car makes people mobile and the most popular destinations are in the sunny southern region. Italy is the new dream destination for Germans. The NIVEA research department has been doing research on the effects of sunlight on the skin for some time now. Now is the right time to satisfy the needs of the public: NIVEA develops the Ultra-Oil spray - something completely new. The uncomplicated application and the pleasant feeling that the spray leaves on the skin reflect the liberating spirit of an entire generation. The NIVEA ball becomes the perfect holiday accessory. Easy to transport and even easier to fill, this ball provides moments of fun for the whole family. Over the past 40 years, we have produced more than 20 million balls and people around the world know and love it.
THE NIVEA BALL - FUN IN THE SUN
Originally invented in the 1930s as a 3D version of the NIVEA Creme can, the NIVEA ball became a huge hit in the 1960s. Here, an advertising poster from the 1960s.
The 1960s are a time of rebellion. More and more women are also asserting themselves in their families and at work. They have their own interests and less time for beauty routines. With NIVEA Milk, a new type of emulsion revolutionizes skin care. The liquid cream is easy to apply, quickly absorbed and at the same time ensures an intensely hydrated skin.
WOMEN DEMONSTRATE SELF-CONFIDENCE: Women now have the same job functions as their husbands. But that doesn't mean they have to neglect their beauty routine. With NIVEA Milk, introduced in 1963, NIVEA pamper the entire body - simply and quickly.
SUMMER, SUN, SUN PROTECTION
1950 NIVEA ADVERTISING POSTER
1955 NIVEA ADVERTISING POSTER
When browsing today's fashion magazines, there is one thing that becomes clear - sex appeal has arrived. Bikinis are getting smaller and daring topless on the beach. In the 1970s, safer sunscreens are increasingly relevant. NIVEA researchers play an important role in the development of methods that determine the sun protection factor. This allows, for the first time, a direct comparison of the effectiveness of the sunscreen between various products. Thus, in 1975, NIVEA is already able to indicate the sun protection factor of its products.
NIVEA REVOLUTIONIZED SKIN CARE
NIVEA ENSURES EQUALITY IN THE BATHROOM - MEN DISCOVER CARE PRODUCTS: In the 1980s, NIVEA started to develop numerous care products specially designed for the needs of male skin - and with great success.
NIVEA produces the first alcohol-free after shave product that, instead of irritating, relaxes and soothes the skin after shaving.
Gel, soap or cream? Adjustable electric machine or 3D blade system? Unlike today, men didn't have much to choose from when it comes to perfect shaving - but NIVEA shaving cream was a good start.
NIVEA ANNOUNCEMENT, NUTRITIONAL SHAMPOO - 1985
AD NIVEA MEN, AFTER SHAVE - 1986
Nowadays, it is normal for men to be able to choose from a wide selection of skin care products. But 90 years ago, skin care for men consisted of little more than soap and water. NIVEA made a great contribution to change that. After its shaving soap and shaving cream, in 1980 NIVEA once again set the trend with its alcohol-free after shave balm. The gentle after shave balm quickly becomes one of the favorite products of men, which shows that men wanted and needed their own products. In 1986, the next great innovation follows. The first range of skin care designed exclusively for the needs of male skin to take place in the bathroom is NIVEA MEN. Today NIVEA MEN includes a wide range of creams, shampoos, styling products, shower and body care, face care and anti-aging products.
A NEW WORLD PREMIERE NIVEA: THE FIRST CREAM WITH Q10: Q10 stands out in many product categories.
In 1998, NIVEA researchers revolutionized anti-wrinkle care. NIVEA develops a cream that contains the skin's natural active ingredient Q10.
REVOLUTIONARY ANTI-SPOTTING TECHNOLOGY FOR DEODORIZERS: In 2011, the innovation of care and protection of invisible deodorant for 48 hours is launched: NIVEA Invisible for Black & White. This product range protects fabrics against discoloration, while meeting the high quality standards for an effective deodorant.
THE FIRST NIVEA BODY LOTION FOR SHOWER: In 2014, Beiersdorf researchers developed a new way to apply cream quickly and simply: In-Shower Body Lotion. The revolutionary body care product for the shower is very well received. And so, the range is born: "NIVEA In-Shower".
The older generation is showing signs of a new feeling: self-confidence. This generation has money, feels young and is very demanding about their quality of life. This also has an effect on skin care. The NIVEA research department establishes the link between aging and skin needs. The result is a new line of care for mature skin. For the first time, we intentionally and directly address women over 50. And the development continues - computer and imaging techniques become more efficient and the result is better possibilities for analyzing the skin. The NIVEA research department is gaining new knowledge regarding the structure and function of our skin. Beiersdorf uses this information to become one of the first companies in 1998 to develop a cream that contains an ingredient present in the skin itself. In the following years, NIVEA uses the coenzyme ingredient Q10 in almost all relevant product categories - from NIVEA MEN to NIVEA Sun.
SUCCESS STORY CONTINUES
The NIVEA research department is working on a new generation of ingredients. Because in the future, all customers should be able to choose effective, high-quality skin care products.
TODAY AND TOMORROW
What started in 1911 as NIVEA Creme is today a huge family of brands with more than 500 products. Over the decades, NIVEA has developed numerous innovative skin care products. And innovations don't stop there. With Pure and Natural NIVEA focuses on the environmental issue, a very important issue for many people. It is the first highly effective NIVEA range with natural ingredients partly from organic farming. In addition, NIVEA Serum Pearls Anti-Wrinkle Q10plus with active pearls, - a product with the highest concentration of the natural skin ingredient Q10 within the NIVEA Q10plus anti-wrinkle range - is introduced to the market. Past, present and future - when it comes to skin care, NIVEA always sets new standards. All the milestones in the history of this renowned skin care brand can be found here:
IN THE VANGUARD SINCE THE FIRST STEP
The radiant and well-cared-for aspect begins to gain new importance. However, our lifestyle is increasingly accelerated and stressful. Still, thanks to NIVEA, no one has to give up moments of care and well-being. This is because NIVEA invents a line of innovative products that provide luxury care in a short time. As a result, in 2011 the first range of deodorants was launched which no longer leaves virtually any white residue on black fabrics or yellow stains on light fabrics: NIVEA Invisible Black & White. It's a real revolution!
Another outstanding innovation followed in 2014 when In-Shower Body Lotion Refirmante was introduced to the market. Perfectly adapted to the daily routine of modern women and men, this product saves a lot of time, as it can be applied quickly and simply during the shower. And now every day is a day of body lotion!