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The pumice stone incorporated in this soap is a natural exfoliant that promotes the removal of dead cells from the skin's surface.
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Founded in 1894 in the city of Braga, Saboaria e Perfumaria Confiança is one of the best and oldest industrial examples in our country, applying since its foundation a particular care in the presentation of products. The company remains active today, in an activity that began in the nineteenth century, extended throughout the twentieth century and continues into the new millennium. Its collection of packaging and labels presents exceptional graphic quality and a wide range of themes, in a range of products for everyday consumption. It was one of the pioneering industries in Portugal to realize that a careful presentation of products combined with the implementation of a brand concept would be synonymous with commercial success. The dynamism and creativity visible in the packaging on and labels of the Confiança brand products are an example of the best graphic design that took place in Portugal during the first half of the 20th century. The labels and packaging were innovative not only for their impressive technical quality but also for the aesthetic sense in solving the problems raised by the commercial message to be conveyed. Trust is, then, a symbol of a certain modernity and sophistication, in a country that is still rural and conservative, geographically and culturally distant from the rest of Europe.
Read more about the history of the Confiança factory in this book: U M A H I S TÓ R I A D E Confiança - A I N D Ú S T R I A D A S A B O A R I A E P E R F U M A R I A IN THE XX CENTURY PORTUGUESE
This book was produced from the PhD research in Contemporary Art entitled Packaging Design in Portugal in the 20th Century - From functional to symbolic - The case study of Saboaria e Perfumaria Confiança, presented to the College of Arts of the University of Coimbra, in 2013.
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